LOEWE FOR MEN IS NOW MORE RECYCLABLE THAN EVER

 For four seasons, the Eye / Loewe / Nature collection has been very eye-catching. A men's proposal focused on a youthful, functional and very modern appearance. For this new season, Loewe is committed to recycling, a concept truly related to craftsmanship that is part of the brand's DNA. From an aesthetic point of view, the new collection is clearly inspired by the army and workwear. Lots of camouflage, cargo pants and patchwork.  bolts.answerhop

In the catalog you can see an increase in basic outerwear compared to previous seasons: parkas, raincoats, polar fleeces, hoodies, shirts, T-shirts, hiking boots and accessories. With a commitment to recycling, Loewe recycles military tent fabrics to make many of these garments. The buzz of the collection includes cut-out plaid flannel shirts, cut-out parkas and cargo pants, a convertible camouflage military jacket bag and a tote bag with vintage fleece jackets. In the technical details we find the latest generation Gore-Tex elements. The collection is complemented by fixtures such as socks, caps and boots.


The new Eye / LOEWE / Nature ready-to-wear collection for men is made for nature. The technical and utilitarian apparel and accessories of this innovative line are an invitation to leave the city and rediscover the freedom of open spaces.  tc-bolts.dyifo

"Anyone who lives in the city will have the feeling that they've been there too long." This quote from British writer and naturalist Robert McFarlane sums up the essence of the new Eye / LOEWE / Nature menswear collection. Clothing and accessories create the silhouette of a fearless modern adventurer, ready to travel the four corners of the earth.

To support this Loewe lover of nature, the House has created a line of casual parkas, sweaters and cargo pants with a focus on technical and natural materials, including recycled cotton fiber. Unlike the muted shades of traditional outerwear, Eye / LOEWE / Nature offers a vibrant color palette.

For me this season, Eye / LOEWE / Nature is more realistic and pragmatic than ever, while still maintaining an inspiring look. The collection conveys the timeless aura and love of nature that are so important in these moments, and also invites us to free our minds with new adventures. techqueer

The prevailing shapes and colors are relaxed and organic, with occasional bright flashes, the psychedelic effect of which is emphasized by the eye logo, in any version.

stamped or embroidered.

In terms of accessories, Loewe uses Japan's high-tech expertise to produce hand-sewn backpacks made from high quality canvas with calfskin trim, designed for the nomadic lifestyle that travels easily from city to country. To bring the collection to life, Loewe traveled to the Cap de Creus nature in Spain as a backdrop for the campaign. The invitation to get off the beaten path is personified by British actor Josh O'Connor, who explores the wilderness by bike, walking through the sand and sea.  construction-bolts.tockhop

The recycling ethic extends to accessories such as a convertible bag made from camouflage military jackets and a tote bag made from vintage fleece jackets. Attentive attitude permeates the entire collection. For jackets and workwear, we chose organic and recycled cotton from other LOEWE industries, and in the case of knitted sweatshirts, we used recycled plastic bottles.  bacobolts.yictic

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