ON FOOT, THE MOST ZEN SHOES ON THE MARKET
In the middle of the digital age of consumption where society wants to have everything at the moment -almost immediately-, those who are strongly committed to the recovery of the traditional trade, of artisan work and season it with design, innovation and technology take the cake . This is the case of the Riojan company OnFoot , which works with the aim of maintaining over time a shoemaking tradition that has been developing for more than 50 years . techtargetmedia
A sample of the innovative philosophy of this brand is
found in its line of ZEN shoes that incorporate technology inspired by
reflexology , a specific massage technique that is applied to certain areas of
the feet and that correspond to other parts of the body .
Quality monitoring
Each pair of OnFoot shoes goes through more than one
hundred hands before reaching its buyer , a current added value that is
complemented by the use of 'eco' materials such as recycled rubber, organic
cotton, water-based glues, recycled materials and vegan, cork or certified
sustainable leather. As a strong point, 95% of the raw materials used by Onfoot
come from Spain .
Durable shoes
Against fast fashion consumption and the Fast Fashion
trend (concept inspired by fast food ), OnFoot is committed to the durability of
its footwear to contribute to the sustainability of its entire production process
. All the energy consumed by the Riojan company comes from renewable energy
sources (100% green energy with guarantee certificate).
Choosing the right shoe
OnFoot offers a wide range of shoes for each person to
choose their own way of walking . We spent many hours standing and walking.
Spaniards occupy # 1 in the ranking of walkers around the world, with 9,023
daily steps , a figure that caresses the 10,000 steps recommended by the World
Health Organization.
To guarantee the variety of footwear models, OnFoot has a
team led by young people with experience, who have set out to discover new
paths to accompany the new generations of walkers .