Spain brand that is triumphant among the most popular boys

 A made in Spain brand that is triumphant among the most popular boys on Instagram.

His style is imitated to nausea, and his gaze is studied to the millimeter. Influencers have managed to turn the tide: they no longer seek inspiration in clothing, but now they are the ones who create aesthetic universes that inspire others. And the fact is that their cabinets, which seek to get away from the usual, are loaded with stamps worth stopping the magnifying glass on. Because there is life outside of the luxury segment and large chains.


Its name may sound familiar to you, and it is very likely that you stumbled upon one of its parts while scrolling through your Instagram page. Polo Club has conquered the locker rooms of the most viral fashion lovers with their off-road offerings. Keys? Always up-to-date, durable and affordable design for all pockets that are developed under the auspices of delicate manufacturing processes.

So they conquered an army of celebrities, influencers and clients, among which Mario Casas, Oriol Elcacho, Mario Suarez, Gonzalo Aquerreta, Jaime Astrain or Gotzon Mantuliz stand out, but not only they, women such as Carmen Jorda, Patricia Conde or Ana Rujas also has been spotted with Elche products. Thanks to them, this label with a Spanish soul and Scandinavian aesthetics has become one of the fetishists for those who rely on functionality and comfort, while not forgetting about design. “Our intention is to offer versatile products that adapt to the teleworking scene and the time of the house we live in, while at the same time allowing us to be impeccable in any case,” emphasizes Alex Sanche z, CEO and Director on marketing. labels.

 

The Elche-based brand has over the years developed a sophisticated concept of ideal basewear, that is, those items of clothing that can remain in the wardrobe for several seasons and which, thanks to this detail, match the cut, silhouette or updated color. The simple things we buy because of their versatility and well-chosen make up an intelligent wardrobe. “Our priority has always been to offer a careful selection of classic aesthetic pieces with original and distinctive features. Simple garments made from noble materials, ”says Israel Vives, co-founder and co-CEO of the brand's product strategy. His catalog includes the Organics collection. Made with polyester from recycled PET plastic bottles and organic cotton from organic farming without synthetic chemicals.

 

Polo Club shows that it is possible not only to design and create fashion with ethical values, but also that it can be done by following trends and offering affordable prices. This summer, your classic linen shirts, T-shirts and organic cotton polos sit side by side with original logo sweatshirts or sophisticated college-themed sweaters. Accessories include leather weekend bags, ultra-light twill baseball caps, or sophisticated white sneakers for the brand's signature Scandinavian style. All this in a calm range of neutral tones, in which vitamin nuances such as sulfur yellow or flamenco pink are highlighted by classic tones such as dark blue or mint green.

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